the story
• leading international business services provider known primarily for financial
and consulting expertise
• wanted to raise the profile of its vast Human Resources services department to
existing and potential new clients
strategy
• we identified two key drivers to the brochure design:
1 it should be adaptable to suit the fluid, changeable nature of the HR sector and
2 it should use specific details about previous clients’ success stories to drive home core messages about service provision
solution
Individual case study pages are bound within a sleekly-designed cover whose
screw-rivet connection is concealed beneath the inner paper fold. Each brochure
may thus be individually constructed to suit a particular sales pitch while,
crucially, the international contacts index may be updated to reflect internal
growth and change. Case studies are illustrated with photographs commissioned
from signature photographers Annie Leibovitz and Irving Penn. Bold-type quotes
from satisfied clients clarify deliverables in an emotionally impactful way.
impact
• the client asked us to print and distribute over 70,000 brochures worldwide
• raised the profile of HR services substantially, resulting in new business
• increased internal HR brand confidence
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