the story
• major international asset management firm approached us for help with reporting
to investors
• previously they had been using word documents to produce complex reports on a
case-by-case basis, with no standardised procedure across the divisions
strategy
• following a visual audit of their marketing provision we suggested a
whole-package solution that could address their immediate reporting
requirements while also laying the groundwork for a consistent brand identity
• we applied a philosophy of ‘teaching our client to fish’, rather than fishing for them
solution
From bespoke customisable folders and electronic templates to colour palate and
paper stock specifications, we provided a broad-base brand solution that
delivered optimum flexibility for the client. All materials were designed to express brand values of authority, security and
trust, with subdued blue tints on well-textured paper and an elegant
typographic contour. This one-off solution freed Orbis to produce much of its
own content in-house knowing we were always available to provide back-up
support when needed.
impact
• employees are now free to focus on document content rather than losing precious
time on technical or design issues
• fund membership has grown steadily, bucking recent market trends
• aab has gone on to develop further brand elements including signage, corporate
brochures, advertising and marketing gifts
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