the story
• multi national FTSE 100 outsourcing company with facilities in the UK, Europe,
America, South America, Australasia and Asia
• huge turnover of marketing related data with no centralised archive
• needed to streamline material into a single database that everyone could access
strategy
• our work on Bunzl’s quarterly newsletter The Source meant we were able to identify an as-yet
untapped potential to capitalise on existing marketing material that was
otherwise going to waste
• we set up a pan-national focus group to help define the brief for a web-based
digital asset management system that could reduce repetition, enhance brand
consistency and allow the highest quality content to rise to the top
solution
Password protected and housed on a secure server, the Bunzl Media Manager
provides an online archive for all types of digital content from photos to
PowerPoint presentations to PDF files. A sensitive search facility means users
can find the data they want in seconds and it’s just as easy to upload new digital assets. Content is updated on a weekly
basis and off-line support is no more than an email or phone call away.
impact
• content has grown by 400% since launch
• immediate access to marketing and knowledge materials has proved time-saving for
marketing, human resources and other departments
• greater consistency and clarity of global brand
the story
• fast-growing global outsourcing and distribution provider
• needed an internal communications solution to speak to wide range of personnel
across countries and regions
strategy
• with many employees on the shop floor and in warehouses Bunzl needed something
easily distributable and engaging to read
• we proposed a print newsletter with eye-catching headlines and photographs to
convey key information and enhance Group identity
solution
Named with the company’s mission to provide global outsourcing provision in mind, The Source newsletter
is a full-colour A3 newsletter that features spotlights, news and features from
across the Group. Alternating 8 and 4 page editions are published quarterly to
ensure news stays current. Arnatt Abrey Bennett’s centralised content development and design process provides a one-stop-shop
solution that saves the client precious time and also provides a much-needed
outside editorial eye, helping to define key messages.
impact
• has enhanced the inward-facing company brand, inspiring a sense of belonging to
a valued and well-understood overall project
• substantial expansion of corporate knowledge base with newsletter content often
re-used in press and marketing material
all website content © arnatt abrey bennett
