the story
• leading global provider of engineering, planning and business consultancy
services to the built environment sector
• as a response to a government initiative to encourage urban regeneration, Arup
wanted to communicate a clear message to members of local steering committees
set up to oversee regional schemes
strategy
• in-depth discussions with the Economics and Planning department clarified a
two-pronged challenge: to capture the attention of a unique, highly educated
demographic while at the same time conveying a clear grasp of the complexity
and subtlety of regeneration strategy issues
solution
An A3 chapbook-style brochure features suggestive landscape photography on a
variety of paper densities and transparencies; the whole is held together
neatly with an elastic band, permitting individual brochures to be ‘engineered’ to include different regional or thematic pages. The use of sensual materials
in a structurally inventive design delivers an intuitive message about Arup’s integrative capability.
impact
• a tactile, poetic brochure, attractive as an object in its
own right
own right
• helped position Arup as not only a leader in the built environment consultancy
sector but as a provider of social solutions on a grand scale
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